Out of sight, out of mind: Cigarettes disappear from supermarket displays from today to discourage teen smokers

A ban on tobacco promotion comes into force today in a bid to cut down on the numbers of smokers and deter young people from taking up the habit.
From midnight supermarkets across England were forced to hide cigarettes under the counter or behind shutters.
The Department of Health said the move was in response to evidence that cigarette displays in shops can encourage young people to take up the habit.
More than 300,000 children under 16 try smoking each year and 5 per cent of children aged 11 to 15 are regular smokers, according to its figures.
Meanwhile 39 per cent of smokers say that they were smoking regularly before the age of 16.
Health Minister Anne Milton said: 'We cannot ignore the fact that young people are recruited into smoking by colourful, eye-catching, cigarette displays.
'Most adult smokers started smoking as teenagers and we need to stop this trend.
'Banning displays of cigarettes and tobacco will help young people resist the pressure to start smoking and help the thousands of adults in England who are currently trying to quit.'
Speaking on BBC Breakfast, Health Secretary Andrew Lansley said the ban was part of a move to ensure 'we no longer see smoking as a part of life'.
''It's also about supporting smokers who want to give up.
'There's more than a third of smokers who say they want to stop. Each year we have nearly 800,000 smokers who try to quit, 50 per cent succeed.
'We want to continue to increase that proportion, help more people to stop.'