пятница, 7 сентября 2012 г.

NYC's new smoking cessation campaign will hit home on Staten Island


A new city Health Department campaign aims to show New Yorkers the devastating side effects of smoking. Dubbed, “Suffering Every Minute,” the initiative includes two new television, Internet and print ads depicting the suffering caused by smoking-related illness. In one ad, a man violently coughs as a symptom of lung cancer. In the other, a woman must be cared for by her young son as she suffers from the late stages of smoking-related cancer.

The ads end with the stark statistics: 285,000 Americans are living with lung cancer caused by smoking, and more than 846,000 are living with cancer caused by smoking. On Staten Island, more than 13 percent of residents smoke, and the borough also has the highest rates of smoking for youth in the city, according to the Staten Island Smoke-Free Partnership.

The Health Department states that smoking continues to be the leading cause of premature preventable deaths in the city. While the smoking rate has significantly declined since 2002, hundreds of thousands of New Yorkers still smoke, putting themselves and those they love at risk of disease, disability and death.

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